Business Marketing Strategies For Savvy Entrepreneurs

Savvy business marketing strategies can set you miles apart from your competition: if done right, your marketing plan gives you an unfair advantage. Before you get crafty with a kick-ass business marketing strategy you need to ask yourself a few questions to avoid timely and costly delays in the future.

Ask yourself…

What is the Purpose of my Business Marketing Strategy?

Are you doing it to?

· Get more clients

· Attract more traffic

· Gain more subscribers for your newsletter

· Build more awareness in your niche

The answers to these questions are important. They define the processes of your marketing plan.

Analogy of a Business Marketing Plan

A business-marketing plan is a road map of sorts. The plan is intend to show you what needs to be done and when.

The best way to write a simple, yet powerful marketing plan is by hand. I usually prefer to draw mind maps to clarify the processes needed for a complete system.

Recently I also bought Mindjet MindManager. This powerful software allows me to draw mind maps for marketing purposes and it’s easy enough to learn and use. What drew me to the software its powerful exporting features that allow me to share my mind maps with my team.

How to Design Winning Marketing Strategies

Designing winning marketing strategies is key if you want your marketing to be effective.

Here’s a great tip to fast track the learning curve: reverse engineer your competition.

Reverse engineering your main competitors is the savvy way to develop a kick-ass business-marketing plan. You simply observe what works for them, then reverse engineer the process to see what they’ve done to get them to where they are.

You can:

· Check out their back linking strategy by using Yahoo Site Explorer.

· Observe how they gain new subscribers then implement the same strategies to follow suit.

· Sneak out where they advertise their business and how.

· See what keywords they target to rank organically in the search engines.

· And much more…

How to Gain an Edge

Gaining an edge in your niche is easier than you think. For starters, you can use social media platforms to market your business quite effectively.

You can also use webinars to stand out from your competitors and gain credibility and certain levels of fame.

The Secret Ingredient

There is one secret ingredient that will set your business marketing apart from the rest – it’s what I call the KISS principle. KISS stands for keep it simple, stupid. You need to make sure you don’t confuse your leads.

Make your business marketing messages stand out by keeping them short, concise and simple to understand – even for a 10-year old.