Business Marketing Strategies For Savvy Entrepreneurs

Savvy business marketing strategies can set you miles apart from your competition: if done right, your marketing plan gives you an unfair advantage. Before you get crafty with a kick-ass business marketing strategy you need to ask yourself a few questions to avoid timely and costly delays in the future.

Ask yourself…

What is the Purpose of my Business Marketing Strategy?

Are you doing it to?

· Get more clients

· Attract more traffic

· Gain more subscribers for your newsletter

· Build more awareness in your niche

The answers to these questions are important. They define the processes of your marketing plan.

Analogy of a Business Marketing Plan

A business-marketing plan is a road map of sorts. The plan is intend to show you what needs to be done and when.

The best way to write a simple, yet powerful marketing plan is by hand. I usually prefer to draw mind maps to clarify the processes needed for a complete system.

Recently I also bought Mindjet MindManager. This powerful software allows me to draw mind maps for marketing purposes and it’s easy enough to learn and use. What drew me to the software its powerful exporting features that allow me to share my mind maps with my team.

How to Design Winning Marketing Strategies

Designing winning marketing strategies is key if you want your marketing to be effective.

Here’s a great tip to fast track the learning curve: reverse engineer your competition.

Reverse engineering your main competitors is the savvy way to develop a kick-ass business-marketing plan. You simply observe what works for them, then reverse engineer the process to see what they’ve done to get them to where they are.

You can:

· Check out their back linking strategy by using Yahoo Site Explorer.

· Observe how they gain new subscribers then implement the same strategies to follow suit.

· Sneak out where they advertise their business and how.

· See what keywords they target to rank organically in the search engines.

· And much more…

How to Gain an Edge

Gaining an edge in your niche is easier than you think. For starters, you can use social media platforms to market your business quite effectively.

You can also use webinars to stand out from your competitors and gain credibility and certain levels of fame.

The Secret Ingredient

There is one secret ingredient that will set your business marketing apart from the rest – it’s what I call the KISS principle. KISS stands for keep it simple, stupid. You need to make sure you don’t confuse your leads.

Make your business marketing messages stand out by keeping them short, concise and simple to understand – even for a 10-year old.

Is It Time To Give Your Online Business A Makeover?

Every heard that you shouldn’t put all of your eggs in one basket?

Well that’s true in business just like any other area of your life.

Businesses grow and change and it may be time for yours to do the same.

Here are a few signs that it is time for a marketing makeover.

Marketing is important to a business because it is not only how you get the word out about who you are and what you do, but also about how you strengthen your position in the market.

Since you have a two-fold reason for using it, you need a strategy that can hit the mark on more than one front.

Signs That It’s Time For A Makeover

When you perform a makeover, you are using the same basic structure, but you are putting a new face on it so others will stand up and take notice – again.

Here are some signs that it is time for a marketing makeover.

You’ve Lost Your Focus

When asked where you see your business in five years, can you answer?

It is a sign that somewhere along the way, your business has gotten off track.

Without a clear path, the business will suffer from stagnation.

Re-evaluate your goals so you can see clearly how to proceed once again.

You’ve Lost Your Target Market

Look at your analytics and if you have had no unique visitors in a while or no one is buying, there is something wrong. Could it be your products or perhaps, but it is more likely that the needs of your target market are no longer being met with the marketing strategy you currently employ.

You Are A One-Trick Pony

Email marketing is a great way to build your list, but other tools need to be used to keep your customers happy and new traffic visiting your website.

Marketing is not an exact science – It takes trial and error to find a combination that works for your business needs.

And, that combination may not work forever. You will have to adjust to the market and what the customers demand.

Profits Are Stagnant

You are making money but no more than you were last month or last year.

Pretty soon, you could be overshadowed by the competition without some changes.

Your Circle Of Influence Has Not Expanded

Growing a business is about networking. You find others with common business interests and form mutual partnerships.

This can lead to greater opportunities that increase business revenue.

If the focus is always on you and your needs, then you are not learning or interacting with others.

Join forums and social business networks, but participate fully and not just to meet your needs.

You’re Bored!

If you are bored, then so is your customer base. Inject new life into your business with a new marketing campaign.

Does your business need a marketing makeover? See if you fit the profile above in any way. If you do, then check out my Online Business Makeover to get your business back on track!

I hope that this information has been helpful to you and if so I’d love to hear about it!

Please leave me a comment letting me know at least one tip that you plan to use immediately because you’re know it will make a difference in your business.

Have an amazing day!

Pam Lawhorne